The modules in the first semester of this course provide the foundation for a more detailed examination of marketing principles and practice in the second semester, as well as helping you to analyse existing research in the discipline.
You will study the following core modules in order to develop your knowledge and skills relating to Marketing:
- Marketing Management
- Marketing Theory
- Introduction to Research Methods
- Consumer Behaviour
- Product Market Strategies
One from:
- Further Qualitative Research Methods
- Further Quantitative Research Methods
At least one from:
- Corporate Strategy
- International Marketing
- Management Information Systems
- Marketing Communications
- Marketing Practice
- New Product/Service Development and Management
Please note that all module details are subject to change.
Over the summer period towards the end of the course, you will undertake a 60 credit supervised 20,000 word dissertation on a subject of your choice relating to Marketing; you may have the opportunity to carry this out in collaboration with an external organisation.
The supervised dissertation allows you to develop your own independent research using concepts and techniques from the theoretical and methodological modules.
The MSc Marketing is taught on a full-time basis over one year.
During this time, you must accumulate 180 credits to qualify for the award of MSc.
120 credits come from modules taught and examined during two 15-week semesters.
Each taught module typically consists of 10, two or three hour sessions. Assessment is a combination of individual essay or group project and written examination.
The remaining 60 credits of this course are allocated to an independent dissertation, which is completed over the summer period for submission in September.